Roebuck Concepts

Project Description

Roebuck Concepts is a bespoke home designer and builder on the Sunshine Coast. They focus on creating stand-out custom-built homes that people are proud to live in, that suit the coastal and hinterland lifestyle.

Tom Roebuck moved to the Sunshine Coast several years ago and needed to position his business as a premium custom home builder that would stand out and impress clients in a competitive local market. Choosing the right builder is built on the relationship you build so we wanted his brand to feel welcoming and trustworthy while attracting the right clients that align with his premium, bespoke home building and renovation niche.

With the help of Katre Creative to execute the creative, Alison Jane Communications provided brand messaging and copywriting, website strategy as well as a new sales brochure that doubled as a lead magnet on the website with a beautiful automated email to deliver the brochure to a prospect’s inbox. We then supported Roebuck Concepts to showcase his latest home project with an exclusive private function.

Visit the Roebuck Concepts website

What we did

Social Media Optimisation
Google My Business Listing
Brand Messaging
Brochure Direction & Copywriting
Website Strategy & Copywriting
Email Marketing Automation Setup
Launch Event Marketing Coordination

Interested in working together?

If you’re looking for a marketing partner who cares about making a difference, we’d love to hear from you.

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Lovely feedback

“Alison is a highly capable marketing strategist and tactician. She has proven to be a self-starter, who generates meaningful insights about unseen problems and opportunities for us. Alison has been key in helping us to develop new products, take them to market and manage the comms and visual elements of the projects. A total dream to work with.”

– Mark Edwards, Remarkable Results

“Such a pleasure to work with! I would highly recommend Alison to anyone. Her organisation skills and attention to detail are fantastic. I have had the pleasure of working with Alison over 2 years on 6 large events where she managed our social media campaigns and saw fantastic results”.

– Laura Di Mambro, Conscious Life Events

“Alison’s significant expertise in communication and engagement is very effective and useful to the Foundation. Alison has coped very well with the complex information and turned this into a great range of traditional and digital communication materials for us”.

– Dick Barnes, Noosa Biosphere Reserve Foundation

“Alison refreshed AAEE’s website and newsletter creating professional communication tools showcasing activities across our broad national association. Alison always delivers considered suggestions ensuring success of media campaigns, highly recommend her positive approach”.

– Jennifer Pearson, Australian Association for Environmental Education

“Alison successfully delivered the marketing program for NIFF over three years, on time and on budget. Her strategic marketing focus has resulted in the success and growth of the festival since its inception. She is easy to work with and always positive. I would highly recommend her services”.

– Holly Pittman, Noosa International Film Festival

“It has been a wonderful journey working with Alison. Her knowledge is incredible and her mix of marketing and writing skills enabled her to create a vision for my Academy website that encapsulated my brand. She translated that to a web designer to create something I can never imagine is possible”.

– Tracy Taulier, Academy of Bioelectric Meridian Massage Australia

“Alison really knows her sh*t. She’s professional, highly skilled, passionate, smart, so easy to work with and hugely reliable. I’m forever grateful for the magnificent work she continues to produce for me with very little guidance. She knows exactly what needs to be done and does it. Every business needs an ‘Alison’”.

– Tasha Lawton, Talk Revolution

Noosa Biosphere Reserve Foundation

Solace Massage & Natural Therapies