Roebuck Concepts

Project Description

Roebuck Concepts is a bespoke home designer and builder on the Sunshine Coast. They focus on creating stand-out custom-built homes that people are proud to live in, that suit the coastal and hinterland lifestyle.

Tom Roebuck moved to the Sunshine Coast several years ago and needed to position his business as a premium custom home builder that would stand out and impress clients in a competitive local market. Choosing the right builder is built on the relationship you build so we wanted his brand to feel welcoming and trustworthy while attracting the right clients that align with his premium, bespoke home building and renovation niche.

With the help of Katre Creative to execute the creative, Alison Jane Communications provided brand messaging and copywriting, website strategy as well as a new sales brochure that doubled as a lead magnet on the website with a beautiful automated email to deliver the brochure to a prospect’s inbox. We then supported Roebuck Concepts to showcase his latest home project with an exclusive private function.

Visit the Roebuck Concepts website

What we did
  • Social Media Optimisation
  • Google My Business Listing
  • Brand Messaging
  • Brochure Direction & Copywriting
  • Website Strategy & Copywriting
  • Email Marketing Automation Setup
  • Launch Event Marketing Coordination

Interested in working together?

If you’re looking for a marketing partner who cares about making a difference, we’d love to hear from you.

Lovely feedback

Noosa Biosphere Reserve Foundation
Solace Massage & Natural Therapies

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